Multi-Brand Monolithic Website
Envista Holdings
Summary
Envista is a global family of more than 30 trusted dental brands. This project focued on creating a unified presentation and experience across their operating units.
Agency: TRAIT
Responsibilities
User Research
UX Research
UX Design
Goals
-
Conduct user research to learn who is buying and how they purchase
-
Create user personas
-
Conduct a feature audit of competitors & best-in-class eCommerce sites
-
Research capabilities of potential DXP’s
-
Present feature recommendations
-
Create user flows for unified registration & sign in experiences
-
Create user flows for a global cart and checkout experience
Research: Phase One
Dental Practice Purchasing Study
I created a 30 question interview sent to purchasers at dental practices to identify behaviors.
Research: Phase Two
Create User Personas
After segmenting data from the purchasing study, I identified five unique personas.
Research: Phase Three
Feature Audit
Next I conducted a comprehensive feature audit, documenting the prevalence of dozens of features across 70 comparable industry & best-in-class websites.
Solutions: Phase One
Feature Recommendations
Measuring data collected in research I created an outline of website recommendations.
Solutions: Phase Two
Sign In & Registration
Create a global sign in experience and a registration experience that accommodates new users while onboarding existing users.
Solutions: Phase Three
Cart & Checkout
Create a global cart & checkout experience to apply across all operating unit stores
