Multi-Brand Monolithic Website

Envista Holdings

Summary

Envista is a global family of more than 30 trusted dental brands. This project focued on creating a unified presentation and experience across their operating units.
Agency: TRAIT

Responsibilities
User Research

UX Research

UX Design

Goals

Conduct user research to learn who is buying and how they purchase
Create user personas
Conduct a feature audit of competitors & best-in-class eCommerce sites
Research capabilities of potential DXP’s
Present feature recommendations
Create user flows for unified registration & sign in experiences
Create user flows for a global cart and checkout experience

Research: Phase One
Dental Practice Purchasing Study

I created a 30 question interview sent to purchasers at dental practices to identify behaviors.

Research: Phase Two
Create User Personas

After segmenting data from the purchasing study, I identified five unique personas.

Research: Phase Three
Feature Audit

Next I conducted a comprehensive feature audit, documenting the prevalence of dozens of features across 70 comparable industry & best-in-class websites.

Solutions: Phase One
Feature Recommendations

Measuring data collected in research I created an outline of website recommendations.

Solutions: Phase Two
Sign In & Registration

Create a global sign in experience and a registration experience that accommodates new users while onboarding existing users.

Solutions: Phase Three
Cart & Checkout

Create a global cart & checkout experience to apply across all operating unit stores