Multi-Brand Monolithic Website
Envista is a global family of more than 30 trusted dental brands. This project focued on creating a unified presentation and experience across their operating units.
Conduct user research to learn who is buying and how they purchase
Create user personas
Conduct a feature audit of competitors & best-in-class eCommerce sites
Research capabilities of potential DXP’s
Present feature recommendations
Create user flows for unified registration & sign in experiences
Create user flows for a global cart and checkout experience
Research: Phase One
Dental Practice Purchasing Study
I created a 30 question interview sent to purchasers at dental practices to identify behaviors.
Research: Phase Two
Create User Personas
After segmenting data from the purchasing study, I identified five unique personas.
Research: Phase Three
Next I conducted a comprehensive feature audit, documenting the prevalence of dozens of features across 70 comparable industry & best-in-class websites.
Solutions: Phase One
Measuring data collected in research I created an outline of website recommendations.
Solutions: Phase Two
Sign In & Registration
Create a global sign in experience and a registration experience that accommodates new users while onboarding existing users.
Solutions: Phase Three
Cart & Checkout
Create a global cart & checkout experience to apply across all operating unit stores